SEO Basics

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Set up GSC and Bing Webmaster tools

SEO is an essential part of any digital marketing strategy. It is the process of optimizing your website to rank higher in search engine results pages, and ultimately drive more traffic to your site.

One of the first steps in SEO is setting up Google Search Console (GSC) and Bing Webmaster tools. These two tools will help you track your website’s progress in the SERPs, and identify any errors that need to be fixed.

To set up GSC, simply go to the Google Search Console website and log in with your Google account. Once you’re logged in, you can add your website and start tracking your progress.

To set up Bing Webmaster tools, go to the Bing Webmaster Tools website and sign in with your Microsoft account. Once you’re signed in, you can add your website and start tracking your progress.

Set up Google Analytics

1.Create a Google Analytics account and property for your website.
2.Install the Google Analytics tracking code on your website.
3.Add tracking for other digital marketing channels, such as email or paid advertising.
4.Set up goals in Google Analytics to track conversions on your website.
5.View reports in Google Analytics to track your website traffic and conversion data over time.

Install and configure an SEO plugin (wordpress)

An SEO plugin is a must-have for any WordPress site. It helps you optimize your site for better search engine rankings and makes it easier to manage your SEO settings. In this article, we will show you how to install and configure the WordPress SEO by Yoast plugin.

First thing you need to do is install and activate the WordPress SEO by Yoast plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit SEO » General Settings page to configure the plugin settings. First you need to select the visibility of your WordPress website for search engines. If you are just starting out, then we recommend using the ‘Ask search engines not to index this site’ option.

Keyword Research

The best way to improve your chances of being found by potential customers is to make sure you are using the right keywords on your website and in yourSunday evening service church marketing materials. Keyword research is the process of finding the right keywords to target.

Identify your competitors

If you want to do keyword research, you need to identify your competitors. You can do this by searching for your target keywords in Google. Look at the websites that are ranking on the first page and try to determine who your main competitors are.

You can also use tools like SEMRush and SpyFu to help you find your competitors. These tools will give you data on who is advertising for your target keywords, what keywords they are bidding on, and how much they are spending. This information can be helpful in determining who your main competitors are.

Conduct a keyword gap analysis

A keyword gap analysis is the process of finding the right keywords to target that your competitors are not targeting, but should be. This gives you the opportunity to rank for these keywords and get an edge over your competitors.

There are a few steps to conducting a keyword gap analysis:

1. Identify your competitors.
2. Analyze their keyword portfolios.
3. Identify the gaps in their keyword coverage.
4. Target those keywords.

Let’s take a closer look at each of these steps:

1.Identify your competitors: The first step is to identify who your competitors are. This can be done by searching for your main keywords on Google and seeing who is ranking in the top results. Make a list of these websites so you can analyze their keyword portfolios later on.

2.Analyze their keyword portfolios: Once you have a list of your competitor websites, it’s time to analyze their keyword portfolios to see what keywords they are targeting that you are not. There are a few different ways to do this:

-Check their website content: Look through the content on their website and see which keywords they are using most frequently. You can also use a tool like Screaming Frog to crawl their website and see what keywords they are using in their title tags, meta descriptions, etc.

-Check their Google Ads account: If your competitor is running Google Ads, you can check which keywords they are bidding on by looking at their account through SpyFu or SEMrush .

-Check their backlink profile: Another way to find out which keywords your competitor is targeting is to check their backlink profile using a tool like Majestic or Moz . This will show you which websites are linking to them and what anchor text they are using (which can give you an idea of what keywords they are trying to rank for).

3.Identify the gaps in their keyword coverage: Once you have a good idea of what keywords your competitor is targeting, it’s time to identify any gaps in their coverage. These are the keywords that they should be targeting but aren’t – and this is where you have an opportunity to get ahead! To find these gaps, simply compare your list of competitor keywords with your own list of target keywords . Any that don’t appear in both lists are potential gaps that you could fill .

4 Target those keywords : Now that you know which keywords you should be targeting that your competitors aren’t , it’s time to start ranking for them ! There are a few different ways to do this :

-Optimize your website content : Make sure that these target keywords appear naturally throughout your website content , including in your title tags , meta descriptions , H1 tags , body copy , etc .

-Build backlinks : Get high-quality backlinks from other websites pointing TO YOUR WEBSITE using these target keywords as anchor text . This will help improve YOUR WEBSITE ‘ s authority and boost YOUR WEBSITE ‘ s chances of ranking for these target Keywords .

-Run Google Ads campaigns : You can also bid on these target Keywords through Google Ads campaigns . This will help YOUR WEBSITE appear at the top of SERPs (Search Engine Results Pages) when people search for these terms , driving more traffic – and potential customers – TO YOUR WEBSITE .

Find your main ‘money’ keywords

When starting your keyword research, you want to look for the keywords that are most relevant to your business and have the highest search volume. These are your main “money” keywords and will be the ones you want to focus on.

There are a few different ways to find these keywords. The first is to use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer.

Both of these tools will allow you to enter a seed keyword and generate a list of related keywords. From here, you can filter the list by search volume and relevancy to find your main money keywords.

Another way to find relevant keywords is to look at your competitor’s websites and see what keywords they are targeting. You can use a tool like SEMrush or SpyFu to research your competitor’s keywords and get an idea of what you should be targeting.

Once you have a list of relevant keywords, you can start incorporating them into your website content, meta tags, and other places on your site. By optimizing your site for these money keywords, you will be able to increase your organic traffic and get more people to your site.

Technical SEO

Technical SEO can be a great way to improve your website’s ranking in the search engines. However, it can also be a bit of a challenge to keep up with all of the latest changes. In this article, we’ll take a look at some of the most important aspects of technical SEO and how you can keep your website in good standing.

Leverage “Inspect URL” feature in GSC

The “Inspect URL” feature in GSC can be leveraged to get quick insights into a number of technical SEO factors, such as whether there are any crawling or indexation issues with a particular URL. Simply enter a URL into the “Inspect URL” field and click “Analyze.”

Ensure your website is mobile-friendly

Websites that are not mobile-friendly can be difficult to use on a smartphone or tablet. This can make it hard for people to find the information they need when they visit your site.

To make sure your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. This tool will help you identify any issues with your website that need to be fixed in order to make your site more user-friendly on mobile devices.

Check your site’s loading speed

Google provides a useful tool to check your site’s loading speed. Just enter your URL into PageSpeed Insights and you’ll get a report back on what’s slowing down your site. Depending on your results, you may need to optimize your images, enable compression, or simply reduce the number of requests being made by your web pages.

On-page and Content

On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

Fix duplicate, missing, and truncated title tags

It’s important to have unique, accurate, and descriptive title tags on every page of your site. Duplicate, missing, or truncated title tags can cause problems with your site’s appearance in search results, and can also result in decreased click-through rates.

If you’re not sure how to fix duplicate, missing, or truncated title tags, our friendly support team is always happy to help.

Find and fix duplicate or missing meta descriptions

If you’re unsure whether your site has duplicate or missing meta descriptions, use a tool like Screaming Frog to check. Simply enter your URL into the tool and it will crawl your site, highlighting any pages with duplicate or missing meta descriptions.

Once you’ve found any pages with duplicate or missing meta descriptions, you can either fix the issue yourself or reach out to your web developer to make the changes for you.

Find and fix multiple H1 tags

While most HTML tags can be used multiple times on a single page, the H1 tag should only be used once. This is because the H1 tag is meant to indicate the primaryHeader of a page, and using multiple H1 tags can confuse both search engines and users.

If you’re using a CMS or other automated system to generate your pages, one common cause of multiple H1 tags is having the same content in both the page title and the main body content. To fix this, you’ll need to edit the templates that generate your pages so that the H1 tag is only output in one places (usually the body content).

Another common cause of multiple H1 tags is simply not realizing that certain pieces of text are already wrapped in an H1 tag. For example, if your page title is wrapped in an H1 tag then you don’t need to also wrap your main content heading in an H1 – you can use a second-level heading (H2) instead.

Once you’ve found all instances of the H1 tag on your page, go through and make sure that each one represents unique, relevant content. If not, remove or replace it with a more appropriate heading element.

Off-Page SEO

There are a number of things you can do to improve your website’s ranking in the search engines. One of the most important is off-page SEO. This involves optimizing your website for the keywords you want to rank for. Here are some tips for doing this.

Analyze your competitor’s link profile

Off-page SEO is all about building relationships and getting your site connected to high-quality websites. One of the best ways to do this is by analyzing your competitor’s link profile.

This will give you an idea of the kind of links they are getting and where their traffic is coming from. You can then use this information to improve your own link building strategy.

Here are some things to look for when analyzing a competitor’s link profile:

1. Check the quality of their links. Are they coming from high-authority websites? If not, they may not be as valuable as you think.
2. Look at the anchor text of their links. Are the keywords relevant to your business? If not, it may not be worth pursuing that link.
3. Check the sources of their traffic. Are they getting a lot of organic traffic? If so, that’s a good sign that their links are valuable.
   Conduct a link intersect analysis
   
   Link intersect is a process where you analyze your competitor’s backlinks and identify the intersections, or overlap, between your site and your competitor’s. The idea is that by identifying these shared links, you can either replicate them or find other opportunities for link building that your competitor may have overlooked.

There are a few different ways to conduct a link intersect analysis. The first is to use a tool like Moz’s Open Site Explorer, which allows you to input up to 10 competitor URLs and compare them side-by-side.

Target your competitors’ broken backlinks

Backlinks are one of the most important ranking factors for SEO. If your competitor has a backlink from a high quality website, there is a good chance that you can get that backlink too.

To find your competitor’s broken backlinks, you can use a tool like Ahrefs or Majestic. Once you have a list of their broken backlinks, you can then contact the website owners and ask them to link to your site instead.