SEO Basics

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO can be done on-page, through the content and design of a website, as well as off-page, through link building and other online marketing efforts.

Set up GSC and Bing Webmaster tools

If you want your website to rank in Google, you need to set up what’s called “Webmaster Tools”. Webmaster Tools is a free service offered by both Google and Bing that helps you monitor your website’s performance in search results.

To set up Webmaster Tools, you’ll need to add and verify your website with Google and Bing. This can be done using either your site’s DNS records or by uploading a special file to your website.

Once you’ve added and verified your site, you can start using the tools to see how your website is performing in search results. You can also use the tools to troubleshoot problems with your website, such as crawl errors or missing titles and descriptions.

If you’re serious about SEO, then setting up Webmaster Tools should be one of your first steps. Not only will it help you track your progress, but it will also give you insights into how Google and Bing view your website.

Set up Google Analytics

In order to set up Google Analytics, you will need to create a Google Analytics account and add the tracking code to your website.

Creating a Google Analytics account is free and only takes a few minutes. Simply go to and click “Create an account”.

Once you have created your account, you will need to add the tracking code to your website. The tracking code is a snippet of JavaScript that you will need to copy and paste onto every page of your website that you want to track.

The tracking code should be added just before the tag on each page of your website. For example:

…other HTML on page…

Install and configure an SEO plugin (wordpress)

Assuming you’re using WordPress, there are a few easy ways to improve your site’s SEO. One of the simplest is to install and configure an SEO plugin.

There are a number of good SEO plugins available for WordPress, but our favorite is Yoast SEO. Yoast SEO is free and easy to use, and it covers all the basics of SEO.

Once you’ve installed and activated Yoast SEO, take some time to configure it. Yoast SEO will walk you through the process, but here are a few things to keep in mind:

-Under “General”, check the box next to “Enable Advanced Settings Pages”. This will give you access toYoast’s more advanced features.
-Under “Titles & Metas”, choose whether you want Yoast to generate metatitles and metadescriptions for you, or whether you want to enter your own. We recommend letting Yoast handle this, as it can be a bit tricky to get right.
-Under “Social”, enter your social media profiles so that Yoast can generate social meta tags for your site. This will make it easier for people to share your content on social media.
-If you’re running an ecommerce site, we recommend installing the WooCommerce extension for Yoast SEO. This will give you access to additional features specifically for ecommerce sites.

Once you’ve configured yoast seo settings pages ,you’re ready to start improving your site’s SEO!

Keyword Research

Before you can start optimising your website for the search engines, you need to know which keywords to target. Keyword research is the process of finding the right keywords to target that will bring you the most traffic. There are a few different methods you can use to do keyword research, but the most important thing is to make sure you are targeting keywords that are relevant to your niche.

Identify your competitors

A first step in any keyword research process is to identify your competitors. You can do this by conducting a simple Google search. For example, if you are a plumber in Los Angeles, you would type “plumber Los Angeles” into the search bar. The results that come back will show you a list of plumbers in the Los Angeles area. These are your competitors.

You can also use tools like Google AdWords Keyword Planner and Moz Keyword Explorer to research keywords and get ideas for how to target them.

Conduct a keyword gap analysis

To improve your website’s ranking in search engine results pages (SERPs), you need to target keywords that your competitors are not targeting. This process is called a “keyword gap analysis.”

A keyword gap analysis will help you find those “low-hanging fruit” keywords that you can rank for easily. As a result, you can get more traffic to your website with minimal effort.

Here’s how to conduct a keyword gap analysis:

  1. Choose a list of competitor websites. Make sure to choose websites that are similar to yours in terms of content and target audience.
  2. Use a keyword research tool to generate a list of keywords that your competitors are ranking for. Some good keyword research tools include Google AdWords Keyword Planner and
  3. Compare the list of keywords that you generated in Step 2 with the list of keywords that you are currently targeting. The keywords that appear on both lists are your “gap” keywords. These are the keywords that you should start targeting immediately.
  4. Prioritize the keywords on your “gap” list according to searches per month and difficulty level. The higher the search volume and the lower the difficulty level, the better. You can use a tool like to determine search volume and difficulty level.
    Find your main ‘money’ keywords

    Your main ‘money’ keywords are the ones that are going to make you the most money. To find these, you need to research your niche and find the keywords that people are searching for that you can rank for.

There are a few ways to do this:

-Use a keyword research tool like Google AdWords Keyword Planner or KW Finder.
-Look at Amazon’s best selling products in your niche and see what keywords they are ranking for.
-Check out forums in your niche and see what people are talking about.

Once you have a list of potential keywords, you need to check how difficult they are to rank for. You can do this by using a tool like Google AdWords Keyword Planner or KW Finder.

If a keyword has a high competition level, it means it will be hard to rank for it. You want to find keywords that have a low competition level so you can get on the first page of Google.

Technical SEO

Technical SEO is the practice of optimizing a website to make it more visible and easily accessible to search engines. It involves improving the structure and code of the site, as well as optimizing the content. Technical SEO can be a bit of a challenge, but the rewards can be great.

Leverage “Inspect URL” feature in GSC

GSC’s “Inspect URL” feature is a great way to check on the health of your website’s SEO. This feature lets you see how Google crawls and indexes your site, and can alert you to any issues that may be impacting your website’s SEO.

Ensure your website is mobile-friendly

Most people now use their smartphones as their primary means of accessing the internet, so it’s important to make sure that your website is optimised for mobile devices. This includes ensuring that your website loads quickly on mobile devices, and that your content is easy to read and navigate on a smaller screen. You can use Google’s Mobile-Friendly Test tool to check whether your website is optimised for mobile devices.

Check your site’s loading speed

One of the most important, yet often overlooked, aspects of technical SEO is site speed. In short, site speed is a measure of how quickly your website loads for visitors. A fast website not only provides a good user experience, but it can also help improve your search engine rankings.

Search engines like Google use site speed as a ranking factor because they want to provide their users with the best possible results. A slow website can frustrate visitors and cause them to leave before they even see what you have to offer. If this happens often enough, it will tell Google that your website is not a good result for their users, and your rankings will suffer as a result.

There are many factors that can affect your site’s loading speed, including the size and number of files on your site, the code used to build your site, the hosting provider you use, and more. While you might not be able to control all of these factors, there are some things you can do to help improve your site’s speed.

Here are a few tips:

  • Use smaller images and compress them before uploading them to your website.
  • Minimize the number of plugins and scripts you use on your website.
  • Optimize your website’s code to reduce unnecessary or extraneous mark-up.
  • Choose a quality web hosting provider that offers fast servers and plenty of resources.
  • Use a content delivery network (CDN) to distribute large files such as images and videos.

By following these tips, you can help improve your website’s loading speed and provide a better experience for your visitors. In turn, this can help improve your search engine rankings and drive more traffic to your site.

On-page and Content

On-page SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in the search engine results pages (SERP). The main aim of on-page SEO is to improve the visibility of the website and its pages to the search engine users. One of the most important aspects of on-page SEO is the website content. The content on the website should be well-written, keyword-rich, and informative.

Fix duplicate, missing, and truncated title tags

Here are some tips on how to fix duplicate, missing, and truncated title tags:

-If you have duplicate title tags, try to consolidate them so that each page has a unique title.
-If you’re missing title tags altogether, add them to your pages! Make sure they’re descriptive and include relevant keywords.
-If your title tags are being cut off, make sure they’re not too long. Try to keep them under 60 characters.

Find and fix duplicate or missing meta descriptions

To check for and fix missing or duplicate meta descriptions, follow these steps:

  1. In your Google Search Console account, click on the “Pages” tab.
  2. Make sure “All Pages” is selected from the dropdown menu.
  3. Now, click on the “Meta Description” column to sort your pages by meta description length.
  4. Any pages without a meta description will now be at the top of the list. To add a meta description to these pages, simply edit the page in question and add a meta description to it.
  5. Any pages with duplicate meta descriptions will now be next on the list. To fix these, simply edit the page and change themeta description to something unique.
    Find and fix multiple H1 tags

When it comes to on-page SEO, one of the most important elements is the page title, or more specifically, the H1 tag.

The H1 tag is used to indicate the main heading of a page, and there can only be one H1 tag per page. This can pose a problem if you have multiple headings on a page, as each heading will need its own H1 tag.

If you find that you have more than one H1 tag on a page, you will need to go through and remove all but one of them. This can be done by editing the HTML code of the page directly, or by using a tool like Screaming Frog to do it for you.

Once you have removed all but one H1 tag from your page, you can then start to optimize it for your target keywords. This can be done by including the keywords in the H1 tag itself, as well as in the title and meta description of the page.

Off-Page SEO

Off-page SEO (or “off-site SEO”) refers to the activities that you can do outside of your website to improve your rankings within search engine results pages (SERPs).

Analyze your competitor’s link profile

Links from competitor’s sites will give your site a boost in the SERPs. To find out where your competitor’s links are coming from, you can use a tool like Open Site Explorer.

Just enter your competitor’s URL into the tool and click “Search”. OSE will show you a list of your competitor’s inbound links, as well as some other useful information like the Page and Domain authority of the linking site.

Conduct a link intersect analysis

A link intersect analysis allows you to find out where your competitors’ links are coming from, and where your potential linkers are linking to your competitors.

  1. To start, make a list of your top competitors. You can do this by looking at their website’s link profile using a tool like Ahrefs.
  2. Then, use a tool like BuzzSumo to find out where your competitor’s links are coming from.
  3. Finally, use a tool like Majestic to find out where your potential linkers are linking to your competitors.
  4. Once you have this information, you can start to outreach to the websites that are linking to your competitor’s but not yours, in order to try and get them to link to you as well.
    Target your competitors’ broken backlinks

    When your competitors get a backlink, it’s an opportunity for you as well. Through a process called power linking, you can target the same high-authority websites that link to your competitors, but not to you.

Here’s how it works:

  1. Use a backlink checker to identify your competitor’s broken backlinks.
  2. Create content on your website that would be a good fit for the broken link.
  3. Contact the website owner and let them know about your content.
  4. If they’re open to it, they’ll replace the broken link with a link to your site.

By following this process, you can quickly acquire high-quality backlinks from websites that are already linking to your competition. This is an easy way to quickly boost your off-page SEO efforts and get ahead of your competitors in the search engine rankings!

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